With any type of advertising message and any type of advertising media, you have a very short amount of time to grab someone's attention. If you don't grab their attention immediately, they will not have the opportunity to see the rest of your advertisement.
So what are some things you can do to get people to notice your advertising? One thing you can do is to put your ad somewhere unexpected…somewhere that stands out. Click here to read more...
Before the recession, outdoor advertising (also known as out-of-home advertising) was one of the fastest growing forms of advertising in the country. Outdoor advertising was growing at 7% to 10% per year, while many traditional media such as newspapers, TV, and radio were either shrinking or struggling to attain growth of 1% to 2%.
According to a recent news story in Ad-ology, Cinema and Outdoor Markets Look Strong for 2011 and Beyond, outdoor advertising looks to regain that strong positive growth starting in 2011. What does this mean for you?
If there is any possibility you may be interested in trying one of the dozens of types of outdoor advertising, now is the time to take a serious look. The lower pricing that has been available as a result of the recession is still available in many areas. However, as more advertisers restart their outdoor campaigns, availability will go down and rates will go up.Experience the advantages of adding outdoor advertising to your campaigns with Billboard Connection!