A recent article in Media Sales Today confirms that advertising spending increased so far in 2011 and is expected to grow even more over the rest of the year.  As a result, there are multiple implications for you as a business owner or manager.

First, you are likely to see increased advertising by your competitors.  As a result, you may need to increase your own advertising or modify your current advertising to differentiate yourself from the competition, or risk losing business.

Second, as available ad space is bought up, media owners will increase rates.  You may be able to lock in a lower price now than you can get a few months from now. 
 
Third, if your advertising leans heavily toward the more expensive formats such as TV, newspaper, and magazines, you may be able to increase the efficiency of your campaign by moving just some of your budget to less expensive media such as billboards, transit, and truckside advertising. 

Keeping  a close eye on your competitors and making informed, logical decisions about your own advertising can go a long way toward improving your profitability!

Winter-Spring 2011 
- Do People Pay Attention To Billboards? 
- How To Get People To Notice Your Advertising
- The Cost of Super Bowl Advertising
- Outdoor Advertising Looks Strong for 2011 

Summer-Fall 2010

- Differentiate or Die!
- Digital Billboards Not Linked to Accidents
- Another Advertiser Finds Success During Recession
- Attract Attention: Make Fun of The Competition
- Let Someone Else Pay For Your Advertising
- Have Billboards Been Banned in Your Area?