A recent study conducted by Strategy One confirms that the public has an extremely favorable view of digital billboards. Some of the findings include:
- 87% agree that digital billboards help keep communities safer by allowing law enforcement to communicate with the public, collect tips about criminals, and help find missing children.
- 79% say digital billboards provide useful information.
- 79% do not think the government should be allowed to ban digital billboards, while only 16% though that the government should have the ability to ban them.
Digital billboards can be a great way to advertise if used correctly, however I do have some concerns about their installation and use that I will share in another blog post next week.