A recent study conducted by Strategy One confirms that the public has an extremely favorable view of digital billboards.  Some of the findings include:

- 87% agree that digital billboards help keep communities safer by allowing law enforcement to communicate with the public, collect tips about criminals, and help find missing children.

- 79% say digital billboards provide useful information.

- 79% do not think the government should be allowed to ban digital billboards, while only 16% though that the government should have the ability to ban them.

Digital billboards can be a great way to advertise if used correctly, however I do have some concerns about their installation and use that I will share in another blog post next week. 

Look at all the traffic driving by these three billboards!  Your ad could be seen over 500,000 times each month for less than $17 a day!  Click here for more info...or call Billboard Connection at 407-620-0101

The mommy market is a highly lucrative market overall.  But most mothers say ads do not do a good job of speaking to them.  Only 25 percent of mothers think television advertising is doing a good job connecting with moms, and only 20 percent think print advertising does.

Seventy five percent of moms say ads which feature children in them rank high on effectiveness, and the majority of moms notice the product first, rather than the ad's message.

Outdoor advertising can reach these moms when they are on the go, and influence purchase decisions they make for their families.  The visual nature of outdoor media can also focus on what resonates with this market segment-kids and the product itself.

Source: Outdoor Advertising Association of America 

A recent article in Media Sales Today confirms that advertising spending increased so far in 2011 and is expected to grow even more over the rest of the year.  As a result, there are multiple implications for you as a business owner or manager.

First, you are likely to see increased advertising by your competitors.  As a result, you may need to increase your own advertising or modify your current advertising to differentiate yourself from the competition, or risk losing business.

Second, as available ad space is bought up, media owners will increase rates.  You may be able to lock in a lower price now than you can get a few months from now. 
 
Third, if your advertising leans heavily toward the more expensive formats such as TV, newspaper, and magazines, you may be able to increase the efficiency of your campaign by moving just some of your budget to less expensive media such as billboards, transit, and truckside advertising. 

Keeping  a close eye on your competitors and making informed, logical decisions about your own advertising can go a long way toward improving your profitability!

Winter-Spring 2011 
- Do People Pay Attention To Billboards? 
- How To Get People To Notice Your Advertising
- The Cost of Super Bowl Advertising
- Outdoor Advertising Looks Strong for 2011 

Summer-Fall 2010

- Differentiate or Die!
- Digital Billboards Not Linked to Accidents
- Another Advertiser Finds Success During Recession
- Attract Attention: Make Fun of The Competition
- Let Someone Else Pay For Your Advertising
- Have Billboards Been Banned in Your Area?