Before the recession, outdoor advertising (also known as out-of-home advertising) was one of the fastest growing forms of advertising in the country. Outdoor advertising was growing at 7% to 10% per year, while many traditional media such as newspapers, TV, and radio were either shrinking or struggling to attain growth of 1% to 2%.
According to a recent news story in Ad-ology, Cinema and Outdoor Markets Look Strong for 2011 and Beyond, outdoor advertising looks to regain that strong positive growth starting in 2011. What does this mean for you?
If there is any possibility you may be interested in trying one of the dozens of types of outdoor advertising, now is the time to take a serious look. The lower pricing that has been available as a result of the recession is still available in many areas. However, as more advertisers restart their outdoor campaigns, availability will go down and rates will go up.Experience the advantages of adding outdoor advertising to your campaigns with Billboard Connection!
Earlier Outdoor Advertising Blogs
- Differentiate or Die!
- Digital Billboards Not Linked to Accidents
- Another Advertiser Finds Success During Recession
- Attract Attention: Make Fun of The Competition
- Let Someone Else Pay For Your Advertising
- Have Billboards Been Banned in Your Area?