The type of billboards known as posters can deliver your advertising message to tens-of-thousands of customers at a rate any business can afford. Posters are normally purchased on a program called a showing where billboard locations are rotated every 4-8 weeks for increased exposure. Poster showings can be used to cost-effectively saturate a specific market for a new business, product launch, promotion, seasonal and special events. Individual poster locations can sometimes be obtained as a permanent location in the same way as bulletin billboards.
Posters are slightly smaller than bulletins and are usually found on surface streets where traffic is slower than on freeways and Interstate highways. They are usually significantly less expensive than bulletins, giving you the ability to put your billboard ad up in larger numbers.