There are a lot of factors that go into a successful advertising campaign. From target audience identification to media planning, concept development, media buying, and graphic design, these are just some of the things that must be done properly for advertising to be effective.
We take the work out of your hands so that you have time to run your business. Just as you are an expert in your business, you can have confidence knowing that we will find the best billboards and outdoor advertising opportunities for you because you will be working with the Outdoor Advertising Experts at Billboard Connection.
Target Audience: Who is you ideal customer? Who is a potential customer? Do they live in a certain area, have a certain income level, come from a particular ethnic background, participate in certain activities, or exhibit any other lifestyle characteristics that would help you advertise to them most effectively?
Media Planning: What types of advertising can be used to reach your target audience? What are the advantages and disadvantages of each media option?
Concept Development: How do you differentiate yourself from your competitors? What are you going to use to grab the attention of your potential customer...a special offer, humor, compassion? How do these ideas fit in with your existing branding efforts?
Media Buying: Do you know the market rates for all of the outdoor advertising in your area? If a billboard company told you that a particular billboard cost $1,500 would you have any idea if that was a fair price for that location? If two billboards are on the same road within half-a-mile of each other, should they cost the same? What are the different types of contracts that can be used to make your advertising campaign as cost-effective as possible? With our local market knowledge, we negotiate the best combination of price and location for your specific needs.
Graphic Design: Do you know the specific graphic design concepts that apply to different types of advertising? A magazine advertisement and most backlit shopping mall ads both use a vertical format, but they each have different design concepts.
Free up your time and let Billboard Connection take care of your outdoor advertising needs!